Ghuts has now three collections: Ghuts School, Ghuts Trend and Peonnie Lovely Bags. We combine the quality of the Portuguese manufacturing with original illustrations and design, so that we can provide our users with good experiences.
In 2012, the first “Ghuts School” collection was born. The target audience of this collection is formed by young and active people who know the latest fashion trends.
Developed with the collaboration of some of the best Portuguese urban artists and street writers, this collection is the result of the combination of several areas and factors, such as music, art, style, attitude and movement. Entirely made in Portugal, the products of this collection are produced with top materials, so that they can resist an intensive daily use.
Because, as the years went by, we always noticed that the female audience was essential for the success of Ghuts, in 2019 we created a new concept for the brand: Peonnie Lovely Bags, a new collection of handbags, backpacks and accessories. And that is how Peonnie was born. Peonnie is a mysterious and charming female character who is placed in different backgrounds that remind us of childhood, with a retro vibe. With illustrations made exclusively for the Ghuts brand, as well as diverse details, Peonnie wants to make you feel special, beautiful and comfortable every day. To be Peonnie is to be a woman.
The “Ghuts Trend” collection was born in 2016. This collection is made with premium materials and is aimed at adults who identify themselves with the brand’s artistic and active spirit. We challenged Portuguese street artists and illustrators to create a GHUTS backpack as freely as they want, and that included their artistic expression, as well as the materials they could use. The Ghuts Ilustra 2016 contest was launched with the support of MU Open Gallery, where everything came together in a perfect way. The result of this partnership sparked so much interest among the community, that when it was coupled with the quality of the final product, it quickly opened doors to the Ghuts Trend Illustrated Backpack Collection, with limited editions made in Portugal.